For years Nescafe with sugar and powdered milk pre-installed was what passed for coffee in Isaan and the rest of Thailand. I spent years eplaining the cafe was the French word for coffee and Nes was the French word for Not Hence Nescafe not coffee. Along came Makro, then Big C and Tesco Lotus Instant Coffees like Moccono and others appeared, decent Instant Coffees arrived minus the pre-installed sugar and milk powder. Job done at home, but most restauranrs and hotels continued to flof Not Coffee. Amazon Coffee came along,a welcome arrival around the region, Then that Seattle monster Starbucks landed with its barristas and mocha latte pooper grandes and whatever else and too my mind outa sight prices. The like wine, real coffee and coffee shops landed in Thailand Family run business, some store front, in the shop house and some in dedicated premises.,,,
It beats me how any of these coffee shops make a profit considering the cost of an expensive coffee machine,ice cream, cakes, furniture and the cost of air-conditioning, food refrigeration and all Whether Amazon or mom and pop shops there is way too much sugar in the drinks and it shows itself in the spread of Diabetes in Thailand. I know the Thai Government shows no interest in inproving the standard of living of the citizens, but someone need to get people of f of this sugar addicion before more die.
At the end of the day it is convenient to have these options, but if I want a real cup, read BIG mug of coffee I simply get out my sock and fresh ground cofee and make myself a kick ass drink that gets my heart going better than a 100 yard dash